The Seminary of Hard Knocks Podcast

Every week my co-host Meagan Ranson and I talk with church communicators in the trenches who share their hacks, perspectives, and experiences with us.

7 Reasons High-Capacity Leaders Quit

7 Reasons High-Capacity Leaders Quit

If you think you’re a high-capacity leader or you have some that work for you, this podcast will help you understand what makes them tick and more importantly, how to prevent them from exploding.

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New Developments in Digital Church Communications w/ Natchi Lazarus

New Developments in Digital Church Communications w/ Natchi Lazarus

If you feel like you can’t keep up with what’s happening in the world of digital communication, follow Natchi Lazarus on Instagram. I talk with Natchi about what the church looks like in India, some of the latest trends and developments in digital media, and his new book The Connected Church in this episode of the podcast.

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Creative Ideas for a Hybrid Online/Offline Easter Season

Creative Ideas for a Hybrid Online/Offline Easter Season

After a tough year in 2020 and a somewhat heavy Christmas, Easter might be a dark cloud in the future for some church leaders and communicators. This episode is your permission to see the bright and fun future of hope that this Easter represents! Meagan and Seth talk about several great ideas for online fun with Easter this year that will engage your people offline and help you communicate the Good News!

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Delegating when there’s no one to delegate to w/Paul Fleming

Delegating when there’s no one to delegate to w/Paul Fleming

If you’re in communications at your church, you probably need some help. Before we hire more staff, we first try to find volunteers. So where do we start? How do we recruit volunteers for our content teams, what teams should we create (like a Photography team)? In this episode, we’ll tell you what has worked for us to recruit, train, inspire, and lead volunteer content teams for communications.

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Creating & Managing Content Teams for Communications, Ep. 139

Creating & Managing Content Teams for Communications, Ep. 139

If you’re in communications at your church, you probably need some help. Before we hire more staff, we first try to find volunteers. So where do we start? How do we recruit volunteers for our content teams, what teams should we create (like a Photography team)? In this episode, we’ll tell you what has worked for us to recruit, train, inspire, and lead volunteer content teams for communications.

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Your first 100 Days as a Communication Director, Ep. 138

Your first 100 Days as a Communication Director, Ep. 138

Whether you’re a communication director just starting out or you’re starting over, the first 100 days is an important time in the life of your ministry. What do you do first? Where do you start? In this episode, Seth and Meagan will give you some advice for how to execute a solid communications plan by laying out a few milestones and tools to help you activate your strategy!

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There’s no “Ta-Da!” in TEAM, Ep. 137

There’s no “Ta-Da!” in TEAM, Ep. 137

Pulling a rabbit out of a hat is a welcome time for “Ta-Da!” but when it comes to working with church leaders who hate magic but enjoy the big reveal, it’s frustrating. This episode explains why playing your cards close to the chest, big reveals, and mixing metaphors is not a good leadership strategy!

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Stop it! Things the Church needs to stop writing immediately, Ep. 136

Stop it! Things the Church needs to stop writing immediately, Ep. 136

Usually, the copy comes last. It’s an afterthought behind the graphics, the plan, and the aesthetic. But the copy is what causes people to take action, so it should be an important checkbox on our content creation list. Because we often mail it in when it comes to writing, we write garbage. This episode is about easy alternatives to copy garbage.

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Redeeming the Church from Racism w/ Jason Caston, Ep. 135

Redeeming the Church from Racism w/ Jason Caston, Ep. 135

This very important episode is a very honest conversation with my friend Jason Caston. Aside from his many communications credentials including Daystar, AT&T, and writing his own books and strategies, he has a very poignant perspective on how racism has been and is currently being dealt with in the church. Can we heal? Can we move forward? We have hope. But first, we have to talk about some things.

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The 10 Commandments of Zoom Meetings, Ep. 133

The 10 Commandments of Zoom Meetings, Ep. 133

Literally one of my worst fears about video chat is that I’ll forget the video is on and do something embarrassing. There are rules, etiquette, if you will, to being on a video call and suddenly we all have to learn them. In this episode, Meagan and I walk through some of the rules for staff meetings, counseling calls, or general Zoom calls in King James style!

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Unpopular Opinions on Church Communications, Ep. 132

Unpopular Opinions on Church Communications, Ep. 132

Kyle Draper and I used to work together in student ministry at a large church here in DFW. Now, we both have found our way into the digital marketing world and have joined forces again in this episode to pull back the curtain on social media and ministry and where those two intersect.

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Mental Health & the Effect Social Media is Having on Us

Mental Health & the Effect Social Media is Having on Us

What if I told you that social media has contributed to poor mental health in ways you couldn’t imagine? We’re discussing mental health and the effect social media has had and looking at the recent documentary The Social Dilemma on this episode of the podcast.

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Facebook Ads for Specific Audiences within your Church w/ Joe Chavez, Ep. 128

Facebook Ads for Specific Audiences within your Church w/ Joe Chavez, Ep. 128

Joe Chavez is the former social media director for Elevation Church. In this episode, we talk about how to set up Facebook ads for people in and out of your church depending on which of the 3 levels of connection they are in. We’ll also talk about what types of content works for those who are heavily invested as well as those who have no idea who you are.

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The best kind of Instagram content

The best kind of Instagram content

What’s the best kind of Instagram content you could be making right now? We’ll tell you in this episode and here’s a hint: it has to do with microblogging. Check it out!

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Highlights from the InstaSummit

Highlights from the InstaSummit

Seth and Meagan share some of the big takeaways and highlights from The InstaSummit that just happened last week. This summit was all about helping churches master Instagram and understand the platform.

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