by Seth Muse | Aug 28, 2018 | Communications, Copywriting, Email, Social Media, Website
The often neglected child of good church communications is the written copy. Which is weird, since the bulk of our faith instruction comes from God’s written Word, so you’d think we would recognize the importance of it. Yet, I digress. “More and more people today are...
by Seth Muse | Aug 23, 2018 | Instagram, Social Media
Like a leisure suit from the ’70s, I use Instagram for leisure, but I also use it to get down to business. A common question many churches ask about Instagram is whether or not they should switch over from a personal profile to a business profile. There’s a lot of...
by Seth Muse | Aug 14, 2018 | Communications, Leadership, Social Media
As AI and facial recognition screams into the limelight of today’s technology… …I’m still screaming “What are we doing?! We’ve seen how these movies end! Why are we still trying to make this?!” But I bet in those movies the time before the Terminators was pretty...
by Seth Muse | Aug 8, 2018 | Communications, Conflict, Leadership
Everything I do in my communications role at my church is about people. But not everyone thinks that. Recently, I’ve noticed that the perception of what the communications team does isn’t what we thought. Many on staff don’t see the why behind the what. Sure,...
