35: Creating Personas To Guide Your Digital Strategy w/ Barbara Carneiro

by Seth Muse & Meagan Ranson | The Seminary of Hard Knocks Podcast

THE SEMINARY OF HARD KNOCKS PODCAST with Seth Muse and Meagan Ranson
Church Communications | Marketing | Social Media

Helping you find common ground with your people so you can empower them for spiritual growth.

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Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.

Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!

LINKS

Persona Templates from Word Revolution (Save a copy – Google Drive file)
Persona Template from Hubspot
Word Revolution
Barbara on Twitter

OTHER GREAT LINKS

Podcast gear! sethmuse.com/store is live!
88 Ideas for Church Social Media Posts