Creating Personas for Your Church’s Digital Strategy w/ Barbara Carneiro

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Barbara started an agency that helps businesses, non-profits, and churches connect their message with their communities and customers. In this episode, we discuss the often forgotten or overlooked first stage of crafting great websites, social media posts, and ads: Personas.

Personas are a fictional character based on what you think the center of your target audience is. Find out how to create personas that help you make better digital decisions in this episode!

Links:

Persona Templates from Word Revolution (Save a copy – Google Drive file)
Persona Template from Hubspot
Word Revolution
Barbara on Twitter
The Seminary of Hard Knocks on Instagram

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