Understanding Google and Facebook Analytics w/ Lauren McAllister
Many of us in church communications are tempted to make online decisions based on something other than data. We heard a few people talking about an event, so we full on advertise that event because it must be important. We feel like attendance was up, so the Facebook ad worked well.
But great online decisions are not made this way. Data-driven decisions are the best decisions a church communicator can make and Lauren McAllister has a ton of insight in this area.
You may want to get a pen and paper out for this one folks, because there’s a LOT to digest!